Rocket Homes CEO Sam Vida wanted a rallying cry to kick off the 2020 All Company Meeting. Our home search site just launched, and we were taking on Zillow and Realtor.com in a hot housing market. Sam was a fanatical soccer fan, so our creative team created a logo based on Manchester United’s brand. Then, we got to work on a hype video featuring our least inhibited team members. The result got such a raucous reaction that Sam played it a couple of times before starting the agenda.