In 202, the company expanded its offerings with new business areas such as Rocket Auto and Rocket Solar at the height of Rocket's profitability. I led the B2C marketing launch for Rocket Solar, collaborating with third-party installers to target Rocket Mortgage clients. Our marketing efforts included email nurture campaigns, banner ads, and landing pages integrated with service communications. During the company's initial email campaign, our team achieved a 62% open rate and 24% CTR, connecting over 4,000 Rocket Mortgage servicing clients with Solar Advisors in 2022-2023.